The vision of Painted Prairie was bold: a master-planned community built for diverse and active lifestyles. But creating excitement around a “future-forward” neighborhood came with hurdles. While the parks and trails were already highlights, key amenities like the town center and more mature school systems were still “coming soon." The challenge was to help prospective homebuyers see the bigger picture and buy into the lifestyle Painted Prairie was creating—one rooted in connection, vibrancy, and long-term potential. Adding to the complexity was the perception of Aurora as “far away” from downtown Denver, with its proximity to the airport often viewed as a downside. Shifting that narrative—showcasing Aurora’s balance of accessibility, serenity, and opportunity—became part of our strategy to attract the right buyers.